Mistakes to Avoid When Building a DEI Culture

What key pitfalls should organizations avoid when building a DEI culture? Discover how overlooking leadership engagement, ignoring intersectionality, and failing to measure progress can undermine DEI efforts.

Darrylyn Swift, ELIP

December 23, 2024

• 3 min read

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As leaders committed to meaningful change, it’s critical to recognize the common pitfalls in DEI efforts so we can learn, adapt, and move forward. Here are four mistakes to avoid when creating a DEI culture:

1. Treating DEI as a One-Time Initiative

One of the most common mistakes organizations make is treating DEI as a box to check rather than an ongoing commitment.

  • A single DEI training or workshop won’t transform your culture.
  • Posting a statement of support without internal action comes off as performative.
  • Focusing on short-term wins ignores the systemic change needed for long-term impact.

DEI requires consistent effort, regular evaluation, and leadership accountability. It’s a journey, not a destination.

Lesson: Embed DEI into your organization’s DNA—not just its calendar.

2. Overlooking the Importance of Leadership Buy-In

Leadership sets the tone for company culture. Without visible and active support from leadership, DEI initiatives often fail to gain traction.

  • Do leaders model inclusive behaviors?
  • Are executives involved in DEI strategy—or just approving budgets?
  • Is leadership holding itself accountable for progress?

When leaders aren’t engaged, employees notice, and trust in DEI efforts erodes.

Lesson: DEI starts at the top. Leaders must champion and embody the change.

3. Ignoring Intersectionality

Organizations that approach DEI with a narrow focus often miss the mark. True inclusion considers the intersecting identities and experiences of employees.

  • Focusing solely on gender or race while ignoring age, ability, or sexual orientation excludes critical voices.
  • Intersectionality acknowledges that systems of inequity overlap, impacting individuals differently.
  • Neglecting diverse perspectives results in incomplete solutions and shallow engagement.

Inclusive cultures thrive when all dimensions of diversity are considered.

Lesson: Design DEI strategies that are inclusive of all identities and experiences.

4. Failing to Measure Progress

Without measurement, DEI efforts risk becoming aspirational rather than actionable. Organizations must move beyond intentions and commit to measurable outcomes.

  • What does success look like for your DEI goals?
  • Are you tracking representation, promotion rates, and retention?
  • How are you holding teams accountable for progress?

Data-driven DEI strategies allow organizations to identify gaps, celebrate wins, and refine approaches for meaningful impact.

Lesson: What gets measured gets done. Set goals, track progress, and adapt.

Final Thoughts: Building DEI That Lasts

Mistakes in DEI culture are common, but they don’t have to be permanent. By avoiding these pitfalls and committing to authentic, ongoing efforts, organizations can create cultures where every individual feels seen, valued, and empowered.

DEI is not about perfection—it’s about progress. What steps will you take to ensure your organization avoids these common mistakes?

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Darrylyn Swift, ELIP

Chief Empowerment Officer
EOD Global